MEDIA RELATIONS

MEDIA RELATIONS

We understand the changing landscape of today’s media world. And we’re aware of how important it is to communicate your brand and message on multiple platforms. Cabrera Consulting Group can help you achieve this goal whether it’s through legacy newspapers, digital platforms, radio, television and all forms of social media.

We know how to engage and develop relationships with journalists, editors, bloggers and other influencers — all the people you need to reach to get your story out there. What’s more, we know the difference between a full-length news story, a human-interest story, a blog post, a news brief or an op-ed piece.

We excel in content writing and video production. We know, for example, how to write press releases that are informative, accurate and to the point. We have longstanding relations with journalists at major media outlets in South Florida and throughout the U.S. We’re good at story placement and coming up with ideas to gain coverage. Everyone has a story — we want to tell yours.

Our services include:

  • Media strategies and relations
  • Story placement
  • Engaging influencers and bloggers
  • Social media campaigns and postings
  • Writing engaging press releases and follow-ups
  • Identifying newsworthy stories, trends, profiles within your organization.
  • Arranging meetings with editorial boards.
  • Assistance with writing op-ed pieces (guest opinion columns).
  • Accompanying clients on interviews
  • Setting up interviews
  • Photos and video production
  • Writing and editing video scripts